Rus is an entrepreneurial hybrid. Moving from a successful and prestigious history in the entertainment community, with an understanding of consumer trends, he transferred his considerable talents to direct marketing. For the last decade he has helped clients navigate the ever-changing landscape of direct to consumer marketing.

Direct Marketing professional skilled in new business development, account management, and sales within the full spectrum of Direct Response industries including: product sourcing, media production and placement, teleservices, order processing, revenue enhancements, club continuity, fulfillment, list and database brokerage, with extensive experience in product distribution through DRTV, shopping channel, e-commerce, radio, print, direct mail, insert, inbound/outbound telemarketing, database, catalog, and retail.

• New Business Development
• Strategic Marketing and Branding
• Best Practices and Compliance
• Account and Campaign Management
• Training and Management of Sales Force
• Product Integration and Sales
• Cross Marketing

Accomplished television producer and executive credited with more than sixty series and specials, including variety, talk, news, reality, magazine, sports, sitcom, game show, commercial, live event, home video, and transactional programming; responsible for the production, delivery, marketing and sales on network, syndicated, cable, and web-based content. Corporate positions include Executive in Charge of Production for Viacom, KingWorld, CBS, Hearst, Eyemark and Columbia Pictures.

• Creating cutting-edge production solutions and delivering superior programming with limited resources
• Procuring facilities and support systems while handling "above" and "below-the-line" negotiations
• Recruiting and managing all levels of staff and forming effective and nurturing work environments
• Establishing and maintaining advantageous relationships with all unions and guilds
• Strong vendor contacts in New York and Los Angeles, and a network of production professionals in every major US market
• Expertise in both domestic and international production and sales
• Incorporating DRTV, interactive, and web-based elements into traditional programming formats